I highly recommend this book to any fitness professional who is looking to take themselves and their business to the next level

This is required reading for any group exercise instructor

My whole business is built around the concepts and what I’ve learned from these programs have helped me stand out from the rest, because of the knowledge it brings!All my women love it because it works and helps them realise just how important hormones are and that one size doesn’t fit all .. Eventually it all makes sense

Awesome course. I learnt so much about Female Metabolism. This will be great for my menopausal women! This is going to help me stand out from the other instructors around my area.

In terms of building your own fitness business and furthering your knowledge, I would recommend PRIMELab. The coaching you get from Lincoln himself and the support from other people on the course is fantastic. With just some of the information provided in the course and coaching calls I have developed and sold 8 coaching packages and increased the number of my PT clients to 27

I can’t recommend the Prime Lab highly enough. Lincoln takes you on a journey where you learn so much about how to structure your course for your ideal client and then on to how to market it. Before starting the prime lab I felt stuck in a state of overwhelm not knowing what to do next and how to get it online. I’m now feeling so much more confident and can’t wait to launch my course!